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Sign Language at Scale

Extend your reach to 150,000 additional customers in the UK.

Water, electric, gas, telco, internet, banking.

Utilities and Service Providers

Water, electric, gas, telco, internet, banking.

Customer-specific information, and general-purpose notices on the web, emails and posted letters.

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Local authorities, NHS, central government.

Public Sector - Local and National Government

Local authorities, NHS, central government.

Information notices and instructions on the web, leaflets, signage, emails and posted letters.

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Air, rail, tram, bus, coach, ferry.

Public Transport - Air, Rail, Bus and Boat

Air, rail, tram, bus, coach, ferry.

Live announcements and information on large digital screens and on travellers’ phones.

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Did you know...?

Child in a library signing Help or Support

Many people who use British Sign Language find reading difficult.

Learning to read in a second language (as English often is to sign language users) is much harder when you don’t have the sounds of words to help you.
Two people in an office using sign language

British Sign Language and English are completely different languages.

BSL has its own grammar, its own syntax and uses a different set of rules and vocabulary.
Deaf children in conversation

Translating between spoken and signed languages is widely considered one of the most mentally exhausting jobs in the world.

Sign language interpreters typically work for no more than 30 minutes at a time before needing a 30 minute rest period.
Deaf person receiving healthcare

Most children who are without hearing at birth are born into hearing families.

It’s common for parents of Deaf children to have had no understanding of sign languages or d/Deaf culture prior to diagnosis.
People meeting in a business setting

There are hundreds of different sign languages used around the world.

British Sign Language is different to American Sign Language, which is much more closely related to French Sign Language.
Deaf person signing on a conference call

Sign languages depend as much on facial expressions and torso as they do on hand gestures.

British Sign Language uses lips, eyes, eyebrows, cheeks, chest, shoulders and elbows as well as all ten fingers.
People outside laughing, drinking coffee

British Sign Language uses spaces around the signer as tokens to refer to places, people and things.

In English, there are a few restrictive pronouns like ‘it’ and ‘that’, but in BSL, there are many more possibilities.
Three people meeting and laughing

There are more than 300 sign languages in use around the world.

These are used by over 70 million deaf people globally. Indo-Pakistani sign language has is used by as many as 15 million people.
Young deaf adults in conversation

Sign language families do not necessarily follow spoken language families.

For instance, American Sign Language (ASL) is a close relative of French Sign Language (La Langue des Signes Française or LSF), but largely unrelated to British Sign Language (BSL). French and American sign language users are more likely to understand each other than people trying to converse between ASL and BSL.
Two people communicating with sign language

As many as 150,000 people in the United Kingdom use BSL as their first, or their only language.

At least one member in each of 87,000 families uses British Sign Language to communicate.
Two people looking at paper on a desk

When people are presented with information in English, but can only use BSL.

Around 150,000 deaf people in the UK may be left uninformed, unconsenting, and under-served when content is only available in written or spoken English.
A young child looking intruiged

Deaf school-leavers may have an average reading age of between 6 and 8 years.

There is no correlation between hearing loss and intelligence, but the disadvantage of learning to read without phonics support often puts d/Deaf children at a disadvantage that can follow them throughout life.


Create an inclusive environment

Our platform supports your ambition to create a fully inclusive environment, where d/Deaf people are included and feel welcome. We can help you to maximise customer numbers, deepen and broaden engagement, and efficiently extend the value of your communications to increase ROI and profitability. Our accessibility products and services enable you to deliver equality and access of information and services to the d/Deaf community.

  • Correspondent

    Mail-merge for sign language: Postal letters and emails translated into BSL on customers’ phones or computers.

  • Gazette

    Info signs and leaflets presented in BSL and English directly on customers’ phones

  • Situation

    Situational-aware information, and virtual help-points in BSL and English, available directly on visitors’ phones.

Accessible content enables bigger audiences: your content goes further, lasts longer and finds a wider audience

When your content is designed with accessibility in mind, it becomes a powerful tool that resonates with a broader spectrum of individuals. Not only does it ensure your message reaches people with diverse abilities, but it also has the potential to transcend time, remaining relevant and impactful for longer periods. By making your content accessible, you unlock the door to a wider audience, fostering inclusivity and maximizing the lasting impact of your communication efforts. Embracing accessible content amplifies the concept of the "long tail" effect, where your content's cumulative value extends far beyond its initial release. By making your material accessible to individuals who may have previously been excluded, you create a ripple effect of engagement and sharing. This extends the lifespan of your content, ensuring it continues to resonate and deliver value over time. As your accessible content gains traction, it contributes to a lasting legacy, building a stronger connection with your audience and establishing your organisation as a champion of inclusivity and innovation.

d/Deaf Matters

Amplifying Efficiency and Mitigating Risk Wtih Automated Sign Language Translations

Automated sign language translations and AI-driven sign language solutions at scale can transform the efficiency of organisations. A pioneering approach streamlines operations and helps control risk, bringing benefits from economies of scale.

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Enhancing Quality of Service and Engagement with Sign Language

The quest for improved customer service and enhanced engagement is a constant pursuit. Managers and Leaders can stand out as they usher in a new era of meaningful interactions and lasting customer engagement.

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Empowering Excellence - The Transformative Impact of Sign Language Translations on Customer Service

Discover how British Sign Language at scale amplifies customer satisfaction, maximizes efficiency, and ushers in significant cost savings.

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d/Deaf, Deaf, deaf - What does it mean? Why does it matter?

Have you ever come across the terms "big D" and "little d" when referring to the Deaf community? Let's demystify this intriguing concept and delve into what it truly means.

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Efficiency, value, return-on-investment (ROI)

Strengthen consumer relations and empower self-service for a leaner, loyal customer.

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Inclusive, Accessible Communication Capabilities

Written words are not enough - many d/Deaf people rely on British Sign Language and have limited or even no access to reading.

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Why sign language - not reading - may be your only valid option

Many people who use British Sign Language find reading difficult. English is a different langauge, and hard to learn when you don't know how words sound.

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What are the legal and regulatory requirements around sign language?

The importance of accessibility cannot be overstated. For managers and leaders of large organisations, compliance with legal and regulatory requirements is not only a matter of good business practice but also a moral obligation and regulatory requirement.

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Elevate public perception and reduce compaints with the power of accessible communication

Your reputation and brand perception can be influenced by how effective you are at customer communications. Extending your accessibility ambitions to sign language can be a key differentiator.

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Real AI solving real problems

Cassie looks great, but few would mistake her for anything but a super-advanced avatar. So why would anyone ask that's not real is it?"

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People first, robots second

Find out why some content should have human beings delivering translations.

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See a 23% Improvement In Service Uptake with Accessible Customer Communications

Clear, accessible communication that customers want to consume is the key to unlock high levels of service uptake and customer engagement, and reduces costly "Did not attend" rates.

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Reach 87,000 more homes

Let’s talk about it